Emerald Cut Diamonds on Black Stone

Welcome to Vara & Co. Ltd

We're more than a jewellery brand - we're storytellers of modern and thoughtful elegance. We stand for modern-day women like you – graceful, purposeful, and unapologetically herself. Our jewellery isn't just an accessory; it's an extension of your identity.

With an experience of over 3 decades in diamond and jewellery industry, our artisans craft some of the finest diamonds and jewellery.

In every sparkle and detail, we tell the story of a woman proud of her journey. Our brand echoes thoughtfulness, capturing the mindful choices of a woman who understands her impact.

Make a Difference

In a world where every choice matters, our brand caters to your thoughtfulness. From ethically sourced materials to sustainable practices, each piece aligns with your values.

Uniquely Yours

Celebrate your one-of-a-kind beauty. Each piece is designed to complement your uniqueness, making a statement that's as individual as you.

Here's how we make sure you get exceptional value for your money

Digital-First, Direct from Factory

Vara & Co. is purely online, where our commitment to online excellence means more savings for you. With our minimum overhead approach, we make sure that we eliminate the need to markup prices and make your jewellery experience both premium and affordable. Welcome to luxury made accessible.

Factory Stone Closeup
Grown Diamond

We Grow our own diamonds

We proudly cultivate our own diamonds. Harnessing cutting-edge technology, we have perfected the art of growing diamonds with precision and care. We welcome you to discover a world where science meets beauty, unveiling the future of sustainable luxury.